Own the moment

Introducing the next chapter for 2024 – Brighton Beach Club.

Inspired by the vibrant culture of Brighton’s Beach Club in the 60s, the SS24 Signature Collection seamlessly blends geo prints and tropical influences with Ben Sherman’s classic shirt silhouettes. Rich shades of summer orange and pistachio green capture the carefree vibes of seaside living with a modern, sophisticated twist. Statement styles include towelling stripe polos and textured beach shirts, reminiscent of the original beach shirts by Ben Sherman over six decades ago.